The 8th Shandong Weifang Foundry Industry Exhibition 2022 was successfully held in Weifang Lutai Convention and Exhibition Center from July 1 to 3. This exhibition has a high degree of compatibility with Weifang industry. Although affected by the fluctuation of epidemic situation, the exhibition scale, the number of exhibitors and purchasers, the on-site effect and the influence of the exhibition have reached a high level. Shandong IPRE Detection Technology Co.,ltd was also honored to be invited to this exhibition, this exhibition fully demonstrates our company’s philosophy based on technology and quality. The roughness meter, profiler, roundness meter, spectrometer, metallographic microscope, hardness tester, flaw detector and other products exhibited by the company are widely recognized by customers and well received by customers during the exhibition.
The 8th Shandong Weifang Foundry Industry Exhibition 2022 is jointly sponsored by China Machinery Industry Federation, Shandong Machinery Industry Science and Technology Association, and Weifang Chamber of Commerce of China Chamber of International Commerce, supported by Weifang Bureau of Industry and Information Technology and Weifang Industrial Development Promotion Center, co-organized by Shandong Foundry Association and Weifang Foundry Association, and organized by Qingdao Lambo International Exhibition Co., Ltd. The expo exhibited an area of more than 60,000 square meters, 1,800 standard stalls, more than 500 leading backbone representative enterprises from the field of equipment manufacturing industry in the country, concentrated on metal cutting / metal forming machine tools, machine tool functional components, intelligent equipment, industrial robots / industrial automation, high-quality castings, casting equipment, casting materials, testing instruments and other nearly 3,000 kinds of industry chain products, comprehensively presenting the latest scientific research results of cutting-edge technology and deep integration of machinery manufacturing and casting industry. This expo, from July 1 to 3, received a total of 48,922 professional buyers from all over the country to negotiate procurement on site, and more than 1,500 enterprises participated in the exhibition online. According to preliminary statistics, the turnover during the exhibition was more than 400 million yuan.
The highlights of this exhibition
(1) Strong professionalism and high industry participation
The exhibition belongs to the equipment manufacturing industry, casting industry professional exhibition, based on Shandong Weifang automobile manufacturing, internal combustion engine manufacturing and parts, agricultural equipment, construction machinery and other leading industrial advantages, focusing on the market demand in the industry precision group exhibition. The exhibits cover metal cutting/metal forming machine tools, machine tool functional components, intelligent equipment, industrial robots/industrial automation, foundry industry and other sectors, each sector is subdivided into various professional fields, such as casting industry covers high-quality castings, casting equipment, casting materials, casting molds and peripheral equipment, industrial furnaces, testing instruments, etc.
The exhibition invited more than 700 leading backbone enterprises and representative enterprises in various subdivisions of machine tool, automation, casting and other industries to participate in the exhibition. Although affected by the epidemic, nearly 300 exhibitors located in high-risk areas such as Nanjing, Wuxi, Qingdao and Huangdao in Jiangsu were dissuaded before the launch, but nearly 500 exhibitors on site were also very representative of the industry. The exhibitors on site include Huaforg, Longdiao, Guosheng, Shenyang Machine Tool, Winok, Daikin, Jinshang, Neway, Shenglin, Kailong, Yinlong, Juneng and Delin, Huaxin, Dingsheng, Microcrystalline and other leading enterprises in the industry. In the past two years, Weifang casting enterprises have attracted the participation of Weifang casting enterprises and the representative enterprises of casting boutique pavilions are: Jinrui Machinery, Shenzichen, Baishun, Haoshun, Dingxin, Ruixuan, Yuchuan, Haogang, Sanjin, Junze, Shengjiang, Zhuoan Heavy Industry, Yibaitong, Yutai, Zhonghe, Shengxin, Haoxin, Yinhe, etc. Exhibitors set up large-scale publicity advertisements outside the exhibition hall and landing hall, and the exhibition area on the first floor of the indoor area adopts a large-area special form to comprehensively display the corporate brand, strength and product competitiveness through product display, personnel explanation, and product information. Due to the strong professional representation, the gathering of industry big names has greatly boosted the confidence and enthusiasm of exhibitors.
(2) Marketable, one-stop procurement to meet customer needs
Due to its strong professionalism, complete product range and many new products, it provides exhibitors with a platform for upstream and downstream connection, complementary product advantages, and resource sharing of manufacturers, and provides buyers with a one-stop procurement platform and creates unlimited business opportunities.
The success of this exhibition lies in the large number of professional buyers, more than 50,000 professional buyers come to participate with purchasing intentions. According to statistics, most of the buyers are from the province’s internal combustion engine, automobile, engineering machinery, agricultural equipment, petroleum machinery, mining machinery, foundry industry, major hardware mechanical and electrical markets, etc., the exhibition provides practical technology and service solutions for the needs of the equipment manufacturing industry.
The exhibition effectively realizes the efficient docking of producers and buyers, and meets the needs of the majority of merchants. The buyer is highly professional and has clear intentions, and visits and negotiates on site and collects many favorite target manufacturers’ product introductions and related materials. At the same time, many manufacturers inside and outside the province also visited and exchanged as professional buyers to understand the latest technology, dynamics and development trends in the market, so as to strengthen the research and development of new products and enhance the competitiveness of latecomers in the industry.
(3) It has a high degree of compatibility with Weifang industry, and local enterprises are actively participating in the exhibition
The reason why this exhibition chose Weifang is to see the advantages of Weifang’s advanced manufacturing in the field of equipment manufacturing and foundry industry, as well as the agglomeration advantages of foundry manufacturers. The exhibition adopts the operation mode of “industry + base + market”, and organically combines the fields of intelligent equipment manufacturing, CNC machine tools, industrial automation/robots, castings, casting equipment, industrial furnaces, casting molds, instrumentation and other fields with Weifang’s equipment manufacturing industry and foundry industry industry, which greatly attracts the participation of local enterprises in Shandong. Weichai Power, Goertek Acoustics, Haoxin Group, HOMAG Group, Shengrui Transmission, Gongda Group, Brocade Holdings, Changlin Group, Baosteel Group, Detai Group, Xinhuajin Group, Sinar Mas Group, Meide Group, Hongqi Electromechanical, Zhongye Group, Lovol Heavy Industry, Diesel Cylinder Block Cylinder Head Co., Ltd., Weijiao Group, LONGi Group, Qiyue Group, Molong Group, Sanjian Group, Hongma Group, Reading Automobile, Changda Group, Wuzheng Group, Kangmai Group, Shengquan Group, Changning Group, Bianjing Iron and Steel, Juzhou Group, Galaxy Power, Local enterprises representing the highest level of equipment manufacturing products such as Huijin and Huafeng Power visited the exhibition site one by one. The exhibition brings multiple development opportunities to Weifang enterprises: local participation, no transportation restrictions, large number of product displays, good promotion effect; Obtaining customer information and then following up greatly expands market channels; The technology and information brought by the exchange with counterparts across the country are of great benefit to the upgrading of enterprise products; In-depth exchanges with national counterparts with complementary products can greatly increase the opportunities for cooperation.
(4) Integrate online and offline exhibitions to effectively reduce the impact of the epidemic
Affected by objective factors such as the prevention and control of the new crown epidemic, many exhibitors and buyers cannot participate in offline exhibitions, so this year’s expo adopts the form of online and offline simultaneous exhibitions and opens an online mini program exhibition platform. During the exhibition, it was mainly offline, and nearly 2,000 enterprises participated online; After the offline exhibition, it will be mainly converted to online exhibition, and exhibitors and buyers can continue to log in to the platform to display, negotiate and communicate online, becoming a non-ending exhibition.
(5) Market-oriented operation of the exhibition
Professional operation is the key to the success of the exhibition: First, professional promotion and recruitment before the exhibition. Mail 300,000 tickets and pre-exhibition previews before the event; The investment promotion team uses the professional buyer database accumulated by the organizing committee to invite VIPs; Regularly send exhibition progress information to professional visitors in the database through SMS group sending, email group sending, fax group sending, etc.; Publish exhibition information through domestic and foreign industry websites; Publicity in nearly 100 magazines and domestic and foreign radio and television newspapers; Visit the exhibition site and hardware mechanical and electrical market, distribute visiting coupons and pre-show previews to carry out professional promotion and exhibition. The second is to introduce preferential policies in the exhibition to attract buyers and professional visitors. For example, for professional buyers in well-known foundry industries inside and outside the province with 5 or more people visiting the exhibition, fuel card subsidies will be given; With the on-site purchase contract, you can enjoy transportation, accommodation subsidies, etc., which greatly mobilizes the attractiveness of the exhibition. Third, the professional services in the exhibition make exhibitors and buyers feel good about participating in the exhibition.
